Gaga for Telephony - 7 Sep 2010 - by gins
Though not that relevant to mobility, the following does relate to telephony... sort of....
If you were to Google 'telephone', the first entry, as expected, is for the wiki entry. However, the next two are not related to AT&T, Alexander Graham Bell, or anything else having to do with the latest cordless phone. They are links for Lady Gaga's Telephone video. You know... the one with Beyonce that has generated an entire sub-culture of parodies.
It really says something about the temporal nature of our culture and of what some consider to be factual information... search results on Google. What the search results do highlight is Stefani Joanne Angelina Germanotta's masterful understanding and use of new media, covered by a friend of mine over at Cisco. As an exercise, put yourself in the place of some alien trying to understand our culture based on these queries. Scary.
Maybe its time for a dual-approach to search results, what I'll call G'base and G'now. G'base is time and impact weighted, while G'now reflects current memes. G'base is more of the research tool, while G'now provides water cooler fodder. You get the idea.
I am reminded of this TED talk: http://blog.longnow.org/2010/03/31/long-news-at-ted/ So, maybe we need G'base and G'now and G'whatmatters. :)
ReplyDeleteI think I would almost prefer ephemeral things like Lady Gaga videos to be in a callout box with less ephemeral, less lolcat/meme stuff being presented as the bread and butter.
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